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The New Challenges to the Wine Industry Met by a Smart Use of Sensory Techniques
Former Dean
Peter Winterhalter
In the Trenches: A Successful Fistula
Colts Foot
Relationship Marketing/Direct to Consumer (2-Cassette Session) Media Type:Audio CD Disc(s) The New Challenges to theSpeakers share their strategies for being proactive, not reactive. How do wineries use their tasting rooms and events to build relationships and make "customers for life"? The session includes examples of how wineries can leverage their customer relationships and build brand strength.
