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His collaboration with Nike on the Air Jordan line revolutionized sneaker culture
Amy de la Haye and Andrew Tucker note in Costume and Fashion: A Concise History: American retailer The Gap, founded in San Francisco in 1969, universalized the popularity of garments such as the hooded sweatshirt and cargo pant (the latter contributing to a massive downsizing in the denim market), making once-basic items a wardrobe staple for all generations. (Laver 284-285) This was paralleled in high fashion as designers such as Helmut Lang put a fashion spin on styles such as parkas, combat trousers and other items worn by outdoor adventurers (Laver 284
Sportswear was also popular for children with Champion sweatshirts and track suit jackets popular styles
Iconic middle school fashion at its finest
Today's version is most likely to be worn over a big-collared blouse or simply on it's own
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