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In 2015 the online world briefly tilted off its axis as we all gazed into a beguiling photo of a blue-and-black dress
Returns must be in their original packaging, unwashed, unworn and undamaged
It also tends to suggest a certain main character energy
Delicate covered buttons lead to an A-line skirt that ends in an elegant puddle train.
Traditional media didnt know how to cover it #TheDress highlighted how difficult it can be for traditional media outlets to cover viral phenomena
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